3 Results in category Grow Your Business

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3 Easy Tips For Effective Social Media Marketing

You’ve heard that social media marketing can lead to more loyal customers, more brand recognition, more repeat business, more… well, everything.
But successes like these aren’t instant or automatic. Effective social media marketing requires a great deal of effort. It isn’t easy for small business owners—or anyone—to come up with a steady stream of pithy statements in 140 characters or less.
That said, there are some simple solutions that can make a difference in reaching and connecting with your audience. Here are three strategies you can add immediately to your social media marketing arsenal.
1. It’s all about timing
Schedule your email ...

Creating an effective marketing plan

Marketing is key to the success of a business and conveys the most effective information about goods and services to the public, ADEMOLA ALAWIYE writes

There is no secret formula to marketing a new product or service. Research, testing and listening to consumers are the keys to developing an effective marketing plan.

After the successful inauguration of a product, the entrepreneur is faced with the challenge of selling his products to end users. Experts note that the ability to market these products effectively will guarantee business success for the entrepreneur. They say the extent of success which the product manufacturer will achieve depends on the marketing strategies ad ...

The First Step to Being Powerful

“I am such a big failure. I can’t believe that I’ve made this mistake and it’s cost me months and months of time.  I might never recover…What an idiot to not see that one coming.” On and on, he went. In distress, my colleague was clearly suffering because of a recent fiasco.
Seeking counsel, he had come to me supposedly to problem solve. But all he could focus on was how this incident made him a failure. I got frustrated listening to him. Not at his words, but at how vicious he was being to himself. In the end, my advice was not as cogent and articulate as I had intended — I used a popular vernacular term for bovine droppings — but I sta ...